Introduction
If you’ve ever wondered whether email still matters in the age of TikTok, chatbots, and AI-generated content, let’s settle that right now: it absolutely does. Email remains one of the most effective digital marketing tools for businesses across every industry. And behind every great email campaign is a professional or team holding one of the many Email Marketing Positions available today.
Whether you’re starting your career or pivoting into marketing, this guide will walk you through everything you need to know to find email marketing positions now, including the skills you need, types of roles available, how to build a portfolio, and where to apply. Plus, we’ll share actionable steps to help you get hired—even with no experience.
Why Email Marketing Still Reigns Supreme
Despite the rise of social media platforms and instant messaging apps, email remains a top performer in digital marketing strategies. Why?
- Direct Access: Email allows businesses to land directly in a customer’s inbox—no fighting with social media algorithms.
- Cost-Effective: With a reported ROI of $42 for every $1 spent, email is one of the most profitable marketing channels.
- High Engagement: Personalization, automation, and segmentation allow marketers to reach the right people with the right message at the right time.
This enduring effectiveness explains why companies—big and small—are constantly hiring for Email Marketing Positions.
A Day in the Life: From Barista to Email Marketing Pro
Let’s break things up with a true-to-life anecdote.
Alex was a barista in a small-town café. He had a knack for writing and dabbled in graphic design. When his hours were cut during the pandemic, he took a free online course in email marketing. Slowly, he started volunteering to write newsletters for local businesses. Within six months, he built a small portfolio. Today, Alex works full-time as an Email Marketing Coordinator for a startup, managing email campaigns that reach over 100,000 subscribers.
His journey shows that formal education isn’t always necessary. What counts is initiative, consistency, and a hunger to learn.
What Exactly Are Email Marketing Positions?
The world of email marketing is broader than you might think. It’s not just one job title. Instead, it’s a range of roles that support planning, designing, sending, and analyzing email campaigns.
Here are the most common Email Marketing Positions:
1. Email Marketing Specialist
These professionals create and manage campaigns. They work closely with designers and copywriters to ensure emails are on-brand and on-time.
2. Email Copywriter
Focused on crafting compelling subject lines, CTAs (calls to action), and body copy. They must understand psychology and conversion-driven writing.
3. Email Designer
Uses visual tools like Figma, Canva, or HTML/CSS to design responsive, visually appealing email templates.
4. Marketing Automation Manager
Manages workflows, triggers, and segmentation through tools like Klaviyo, Mailchimp, ActiveCampaign, or HubSpot.
5. CRM Manager
Manages customer databases, ensures GDPR compliance, and handles audience segmentation and personalization.
6. Email Analyst
Digs into data to determine what’s working and what needs improvement. They focus on KPIs like open rates, click-through rates, and conversions.
Every one of these Email Marketing Positions plays a key role in the lifecycle of an email—from concept to click.
What Skills Do You Need to Succeed?
If you want to thrive in email marketing, here are the core skills you’ll need:
1. Copywriting and Content Strategy
You’ll be writing persuasive, engaging messages tailored to specific audiences. Think short, sharp subject lines, punchy CTAs, and personalized body content.
2. Familiarity with Email Marketing Platforms
Knowing how to navigate popular tools is essential. Some of the top platforms include:
- Mailchimp
- ConvertKit
- Klaviyo
- ActiveCampaign
- HubSpot
- Sendinblue
Most have free trials or demo versions for learning purposes.
3. Understanding of Email Metrics
You’ll need to monitor campaign performance. Key metrics include:
- Open Rate
- Click-Through Rate (CTR)
- Bounce Rate
- Unsubscribe Rate
- Conversion Rate
You’ll also need to know how to A/B test subject lines and content.
4. Basic HTML/CSS
Not mandatory, but knowing how to tweak email templates or fix formatting issues can give you a huge advantage.
5. Segmentation and Personalization
Today’s email marketing is all about sending the right message to the right person at the right time. You’ll need to understand how to organize and manage contact lists, use customer behavior data, and personalize content accordingly.
How to Find Email Marketing Positions Now – A Step-by-Step Guide
If you’re serious about starting a career in email marketing, here’s a roadmap you can follow.
Step 1: Learn the Basics
Start with an introductory course. There are plenty of free and paid resources available online. Look for beginner-friendly options that teach email strategy, design, analytics, and compliance (like GDPR and CAN-SPAM).
Recommended resources:
- Coursera
- Udemy
- Google Digital Garage
- HubSpot Academy
Step 2: Build Your Portfolio
Don’t wait until someone hires you to get experience. Create your own email marketing campaigns. Some ideas:
- Design a welcome email sequence for a fictional brand.
- Write a weekly newsletter for a hobby blog.
- Create holiday promos for a mock eCommerce store.
Use tools like Mailchimp (free plan) or Stripo to build and export your email designs. Showcase your work in a digital portfolio site or PDF.
Step 3: Join Email Marketing Communities
Connecting with professionals can fast-track your job search. Look for Slack groups, LinkedIn communities, or forums focused on digital marketing and email.
You’ll find:
- Job leads
- Resume reviews
- Mentorship opportunities
- Templates and swipe files
Step 4: Start Applying for Jobs
Once you’ve got the skills and a portfolio, start applying. Look for both full-time and freelance opportunities on platforms like:
- We Work Remotely
- Indeed
- AngelList
- Remotive
- Upwork (for freelance gigs)
Use filters to narrow your search to remote, part-time, or entry-level Email Marketing Positions.
Step 5: Customize Your Resume and Cover Letter
Tailor your resume to highlight specific skills like:
- Email copywriting
- A/B testing
- Segmentation
- Experience with specific tools (e.g., Mailchimp, HubSpot)
Include metrics when possible:
- “Increased click-through rate by 28% through subject line testing”
- “Designed 3-email drip campaign that converted 15% of leads”
Use a clean, modern resume template and keep it to one page unless you have extensive experience.
How to Stand Out in Interviews for Email Marketing Positions
Landing an interview is one thing—nailing it is another. Here’s how to prepare:
Common Interview Questions
- “How do you segment an email list?”
- “What subject line would you use for a holiday campaign?”
- “What tools are you familiar with?”
- “Describe a successful email campaign you’ve run.”
- “How do you test and measure performance?”
What Employers Are Looking For
- Attention to detail
- Strong writing skills
- Ability to analyze data
- Familiarity with automation tools
- An understanding of email compliance laws
Bring examples of emails you’ve written or designed. If possible, showcase any results or metrics.
Salary Expectations for Email Marketing Positions
Salaries vary based on experience, location, and whether the position is freelance or full-time. Here’s a general breakdown:
| Position Title | Experience Level | Average Annual Salary (USD) |
|---|---|---|
| Email Marketing Assistant | Entry-Level | $40,000–$55,000 |
| Email Marketing Specialist | Mid-Level | $55,000–$75,000 |
| CRM Manager | Senior-Level | $75,000–$100,000 |
| Email Marketing Analyst | Mid-Level | $60,000–$85,000 |
| Freelance Consultant | Varies | $35–$100/hour |
Remote work options are plentiful, and freelancers often earn more per hour depending on their niche and skillset.
Career Paths After Email Marketing
One of the best things about email marketing is how it sets the foundation for broader career growth. Once you’ve spent some time in Email Marketing Positions, you can transition into other roles such as:
- Content Marketing Manager
- Lifecycle Marketing Manager
- Digital Marketing Director
- Growth Marketing Strategist
- Marketing Automation Consultant
The skills you develop in email—writing, analytics, segmentation, and automation—are highly transferable and in-demand.
Challenges to Expect (And How to Overcome Them)
1. Writer’s Block
You’ll sometimes struggle to find the right words. Keep a swipe file of great subject lines and CTAs. Look for inspiration in your own inbox.
2. Low Open Rates
Test your subject lines, sender name, and sending time. Always review your list quality—are your emails landing in spam?
3. Deliverability Issues
Maintain a clean email list. Use double opt-ins and avoid spammy words or deceptive tactics.
4. Changing Regulations
Stay updated on compliance regulations like GDPR, CAN-SPAM, and CCPA to avoid legal pitfalls.
These hurdles are part of the game—but every challenge is a chance to grow.
Tools to Help You Succeed
Here’s a list of helpful tools you can start exploring:
- Grammarly: Helps improve grammar and tone in email copy.
- Stripo: Drag-and-drop email design tool.
- Canva: For creating email graphics and banners.
- Litmus: Tests how emails appear across different devices.
- Hunter.io: For sourcing verified email addresses.
- Moosend: A cost-effective automation platform.
- Mailchimp: Great for beginners and growing businesses.
Learning to navigate these tools can give you a major edge in applying for Email Marketing Positions.
Final Thoughts:
Email marketing is not just a job—it’s a career path filled with opportunities. Whether you’re into writing, data, design, or automation, there’s a role that matches your strengths. You don’t need a marketing degree or years of experience to start. What you do need is a willingness to learn, a strong work ethic, and a bit of creativity.
If you’ve made it this far, consider this your sign.
Find email marketing positions now, take that first course in SEO and marketing, send out that application, and start building the career you’ve been dreaming about.
